My Secret Weapon
If you are like me, you don’t sit down every day and write a blog post, tweet or update your Fan page. The truth is, like most people, my trying to blog like Chris Brogan or Dan Schwabel is not going to happen. I don’t blog for a living, and while I do enjoy writing these posts and subscribe to social media, I spend a lot of my time helping Sales VP’s and their teams go sell stuff.
Many executives have this issue. They know they need to provide the vision and direction, or even provide the key message that everyone in the organziation rallies around. (Or they have really good marketing people who tell them what to say.) Many of my clients are so busy they can’t find time to learn good sales practices, let alone write a white paper or work with their Marketing team on messaging.
As a subject matter expert, I heavily rely on content to provide people with insights into my knowledge and expertise. Prospective clients want to know if they hire me, what is it I’m going to do? And then there’s this little issue of people actually knowing who I am.
Okay, so you’ve never heard of me? Ouch!
One day I was meeting with my friend John Fox at Venture Marketing, and he told me a about a new program he was developing. The program was based on his book “99 Questions to Jump Start Your Partner Channel Brain“. It’s a great book, and if you look in the back of it (or on Amazon, as referenced by the above link), you’ll see that I (along with Jill Konrath) happily endorsed John’s book. Check out http://99-Questions.com and take a look at why John’s program is so cool!
Now, here’s the best part: this book is really a SECRET WEAPON. Why? Well, take a look a my book. You can find it on Amazon at http://amzn.to/2jBvT0x