Some time ago, I wrote a post about how start-up businesses always seem to look for “Connectors” to help their business find sales prospects. As I ramp up my consulting practice at Acorn Growth Partners, I have returned to networking with current and past colleagues, as well as prospective clients. Suddenly, I am receiving LinkedIn connection requests from people whom I haven’t heard from in years, or from people whom I have never met! I hope that’s a good thing but it’s something I am concerned about. Why?
Because being “connected” on LinkedIn is not being a “Connector”.
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